Who Do You Want to Survey? Who do you need to survey?

These are some suggestions.

Members
Survey your members on important issues of the day.

Customers
Stay connected with customers thoughts and opinions to make informed business decisions

Prospective Markets
Gather market intelligence with online surveys. Try to understanding your market place or products, programs and services. Produce more loyal customers.

Web Visitors
Web analytic packages will only tell you so much about website visitors. Ask visitors why they are coming, what they are expecting, and how you may serve them better.
Study their demographics, and why they are abandoning their shopping carts.